7 Digital Marketing Strategies That Actually Work

Introduction

When you run a small business or are just starting out, you do not need to spend a hefty amount on digital advertising. Neither do you have the need for A/B testing or building a proper marketing funnel to get yourself paying customers. Rather you need to focus on some of the old strategies and follow the trend that your audience is heading towards.

In this blog, I will share the marketing strategies that are actually gonna work in 2024. As someone running a small digital marketing agency in Kolkata, our team also follows these strategies to get our clients better results.

1. The right way to write a Blog

Do you know one of the best ways to drive traffic to your blog in 2024? Talk about the issues that your target audience mostly faces and offer them practical solutions through your content. Instead of “I did this and then that ‘’ kind of posts, you have to solve their issues. For example, if you sell gym subscriptions, do not show your audience that you are the best gym instructor here, rather talk about the following topics:

• How to lose weight without dieting?
• Benefits of HIIT exercises.
• The right way to do pull-ups.
• Exercises that are effective for losing belly fat.

Etc.

You can use Ahrefs Keywords Explorer to find high-volume keywords and create content around those keywords. This way, you can attract organic traffic by creating content that your target audience is already searching online. Then gradually promote your products as the solution later.

2. YouTube for Spreading Awareness and Engagement

If you want to get quick attention of your target audience through visual content, YouTube is one of the most effective ways. So, creating educational videos on the topics that are around the top searched questions, can lead you to generating massive traffic and engagement.

A beauty store can create a video like “Makeup for Beginners”, and recommend their products through that video. Spend some invaluable time researching some frequently asked questions on YouTube. Then work on the answers and how to make a meaningful video out of that. This trick is effective not just in terms of ranking on YouTube but also helps you appear in Google search results as well if you utilize the power of keywords the right way.

3. Social Media Marketing

Posting random pictures of your products or operations location is not social media marketing. This no doubt promotes your business in some way, but your business needs a more strategic approach to it.

If you want to create a brand out of your business that will reap benefits in the long run, then you can use social media channels by targeting one specific platform where your audience hangs around more.

Then shoot content that they like to watch. If you are a digital marketing professional, you can utilize Twitter (you can also use Facebook) or you can use Pinterest if you are a food blogger. Twitter Mass should be a cherry on top for quick tips, and everyone on Facebook likes pages that post longer stories. Thus, you can create content based on these dynamics to have a closer relationship with your audience.

4. Leverage Podcasts

Podcasts create opportunities for you to present the unfiltered version of yourself to your customers. Whether you stream your own podcast or get interviewed in others’ podcasts, your credibility increases in front of your target audience when they see the person behind the business. Creating a podcast aims at building authority but takes time and effort. On the other hand, being interviewed on popular podcasts would provide an instant lift in exposure. Research wisely to discover podcasts that feature industry leaders and pitch them why you should be the right guest for their show. If you collaborate, share your expertise, provide value to the audience, and ensure the audience gets to understand your brand.

5. Email Marketing Strategy to your rescue

Ask yourself whether you rely on emails more or other platforms as a professional. The answer is email. Email is a great tool to nurture relationships with your audience and build loyal customers. You are required to build a large email list gradually and send newsletters that your audience loves. You can drive traffic to your site by blogging and optimizing the blog post for SEO. When visitors want to subscribe, offer them valuable content like free guides on something that they are struggling with. Capture email IDs through slide-ins and subscription boxes. Regularly send high-quality content to keep them engaged and you’ll build a loyal customer base in no time.

6. Engage in Popular Online Communities and Forums

Being a part of the popular communities on Reddit, Quora, and Facebook groups will help increase your traffic as well as help increase your brand value. All you need to do is remain focused, and figure out how you can add value to your audience’s life by providing solutions to their daily problems, instead of making flat promotions or the most hyped PPC strategies. Instead, answer questions using your expertise and using your content to cite where appropriate. For example, long and detailed answers on Quora with relevant blog posts as a reference can provide you with constant traffic for a few years.

7. Optimize Your Ad Spend with Smart PPC Strategies

Surely, paid ads will get your message to your audience faster, but you should spend your money carefully. Learn the behavior and preferences of your target customers and show up where they already are. Most people can then shop with high intention to buy if your ad reaches the right people.

For example, you can run ads on Facebook or Pinterest, which are generally a lot less expensive than Google ads. Create content that also directs your audience on these platforms to other forms of content. An example can be a Pinterest ad leading to your blog on interior design that talks about a piece of furniture which will eventually help people to find the link to the furniture store. That way they will get what they came for.

FAQs

1. Which digital marketing strategy is best?

There are many digital marketing strategies out there. But the best ones for your business depend on your business type, the industry you serve, the audience you target, the products you sell, and the availability of your product in the market. However, the common marketing strategies are PPC, SEO, FB and Instagram ads, YouTube marketing, podcasts and video marketing, etc.

2. Which digital strategy has the highest ROI?

On average you can expect a Return on Investment of $2 for each dollar spent on PPC advertising. With email marketing, the ROI varies across different industries. However, SEO is underestimated by many for its complexity and less quick results. However, SEO can be considered as a marketing strategy with the highest ROI in the long run.

3. Which marketing strategy is most effective for a digital marketing agency?

The most effective marketing strategies that will work in 2024 are content marketing, social media marketing, newsletters and email promotions, SEO, influencer marketing, UGC content marketing, short video marketing, PR, highly personalized targeted advertising, etc.

Conclusion

Whether you run a small business or own a large enterprise, the marketing strategies mentioned in this blog are gonna help you get instant followers and long-term brand identity as well. These all come down to gaining more paying customers which becomes just a byproduct after a certain time. Allocate your budget to those marketing strategies that can promote your products to the right customers who actually need your solutions.

If you liked today’s blog and found it helpful in any way, don’t forget to share your thoughts.