Small Business, Big Dreams: Can a Digital Marketing Agency Help You Achieve Them?

Introduction

Small business? Big dreams? Can a digital marketing agency help you achieve them? The answer, my friend, is in this blog.

No one is unaware of the struggles of running a small business. From having two to three employees, to managing inventory, logistics, and supply chain, to thinking about customer acquisition, to overseeing funding and financial statements; all while running the business, is quite difficult.

But what exactly keeps your business running? You are Right — your customers. Your business can face losses if you don’t attract new customers and retain the existing ones.

In this blog, I have mentioned the key concerns and big dreams of small businesses and how a digital marketing agency can help achieve them.

The key concerns of a small business

1. Customers don’t know their name

Because of a recent launch and cutthroat competition against successful brands in the market, small businesses face lots of challenges to bring their offer in front of their ideal customers.

2. The constant struggle to attract more customers

A small business can not run initially without a handful of paying customers. Their less online visibility makes it difficult to attract new customers. Even existing customers also, if not nurtured from time to time, will switch to your competitors in no time.

3. Lack of resources

Small businesses do not have the budget to invest in complex marketing strategies or spend on advertisements. Their lack of an in-house team also contributes to less knowledge of in-demand and trending marketing strategies.

4. They are prone to offline advertisements

Because of the conventional age-old practices, and direct word-of-mouth approach, many small businesses still prefer to invest in print media and offline distributions. This lacks tracking of campaign performance, leading to wasted efforts.

The big dreams of a small business

• Increased brand awareness: From a local shop in a corner of the city to a reputable name in the concerned market.
• More customers: Turning website and social media channel visitors into paying loyal customers that will grow their customer base.
• Boost sales and profit: More sales with more customers. Boosting revenue and profit simultaneously.
• Build strong customer relationships: Creating a loyal customer base is every business’s dream. In the digital space turning to competitors is not a big deal. Staying relevant and on top of your customer’s mind can make your business run smoothly.
• Reaching a wider audience: Beyond the geographical location, every small business wants to reach a wider global audience through content marketing.

Why small businesses need a digital marketing agency?

Stats show, that more than 50% of Indian consumers still prefer in-store shopping for the convenience of checking the authenticity and quality of the products. Even in that case, your customers will have fewer chances to find you in their locality without a strong presence of your business on Google My Business (GMB).

However, nearly 65% of customers prefer to shop online from the comfort of their home. In this case, you need to show up where your target customers are already spending time. The more online places you want to venture to acquire customers, the more digital opportunities will come up.

This is where digital marketing comes into the picture. Besides running a small business, implementing digital marketing strategies can make you feel overwhelmed. That’s why small businesses need digital marketing firms to stay afloat in the digital space.

What a digital marketing agency can help you with?

1. Conduct competitor analysis for you

To gain instant leverage for a small business, the foremost approach would be competitor research and analysis. What type of content does your target audience love to interact with? Get the answer from competitor analysis. Marketing agencies will do thorough research on your competitor’s profiles to create similar content so that your business also shows up in your customer’s feed.

Few sample questions to keep in mind -

• What messaging your competitors are trying to establish across different channels?
• The type of content they use the most- blogs? Images? Long Videos? Short explainer videos? Promotions? User-generated content? Etc.
• How they engage with their audience?
• What are the burning questions their audience has not got answers yet? Check your competitor’s comments section.
• How often they post and what social channels they stay active on?

Etc.

2. Will optimize your website and blog content for relevant keywords

No matter what you offer, your customers will head towards Google to search for the solution to their pain points. If you don’t have an online presence or have built a website but your competitors are ranking higher on Google’s Search Results Page, then your online presence will become Mr. India for your target audience.

Your website in front of your target audience for not leveraging SEO

Online marketing agencies will find the best relevant keywords for your niche-specific product or services, that will not only make your website but your blogs and articles rank on Google’s first page. They will also leverage local SEO to make you visible in the local customer’s feed.

3. Will make your social media a means of getting new customers

Social media is a platform where you can find any person of any age group spending time on. Here you can directly engage with your audience and get to know their pain points, what they expect from you, and even what problems they are currently facing. The key here is to know your customers hang around on which social platform and what type of content they consume the most.

Facebook- great for image, video, and text content. 20–40 years old age group.

Instagram- great for image and video content. 15–35

Pinterest- great for visual content. Maximum users are women, 20–35

YouTube- short and long-form video content. Every age groups

X- image, video, text, poll, audio-based content. 23–35 age group of professionals.

By creating the right content for the right platforms, customers can easily find you and interact with your content. This is how agencies, by implementing the right strategies, will turn your viewers into paying customers.

4. Will nurture existing customers through emails

No. Email marketing is not dead. Emails are still effective for nurturing your existing audience with new product launches, discounts, and special offers and reaching potential customers with new offers. This is where you can promote subscription models of your offerings, special discounts for signing up, create a referral program, arrange a giveaway for promoting word of mouth, or even share previous client reviews and testimonials to generate more leads by earning their trust.

Other areas where a digital marketing agency can help grow your business

• Partnering with Influencers.
• Running ads to target local and worldwide customers.
• Create sharable and engaging content.
• Directly talk with customers to understand their reviews and experience with the company better.
• Create stunning visual content for your products to market.

FAQs

1. How small businesses can benefit from digital marketing?

Small businesses find it difficult to reach new customers. Digital marketing strategies can bring them more customers who will be able to explore their product offerings. For an instant boost in viewers, then advertisements work better and to establish a brand authority, SEO techniques work wonders. Digital marketing helps your small business compete against big brands and stay relevant in your customer’s minds by showing up digitally where they love to spend time.

2. How does a digital marketing agency help your business?

A digital marketing agency helps increase your brand awareness and grab more eyeballs across the globe. They can help you with -

• Content marketing
• Omnichannel and multichannel marketing
• SEO, social media marketing
• Influencer marketing

And more, for creating more leads and increasing revenue.

3. How digital marketing helps you grow your small business?

A digital marketing agency uses the best industry best practices to grab more eyeballs on your brand content by reaching more customers worldwide. They can grow your loyal customer base as well. From establishing a strong bond between your business and customers, the professionals increase the quality of your leads. Be it word-of-mouth, or brand promotion, they can grow your business sales and revenue through consistent marketing efforts.

Conclusion

To run a business is an overwhelming and great journey in itself. From having big dreams to bigger challenges, every small business evolves. But you don’t need to experience all these alone. Partner with a digital marketing agency that will do the heavy lifting of increasing your brand awareness and customer base, while you focus on what you do the best — that is running your business.

Feel free to share your thoughts if you find them helpful.