Why People Don’t Take Action on Your Advice Content

Introduction

With the growing demand for content creation in this era, not only digital marketing agencies, but individual creators also share their advice to help small business owners get results by taking action accordingly. But this has gradually saturated the market with lots of self-help educational content that only talks about what and how to do something to grow business online.

Let’s face it. Your readers are not taking action that you desire them to act upon. As someone running a 6 figures digital marketing agency in India, I have tried to present the potential reason why people do not take action or even engage with your content. As Neil Patel rightly says, the key piece, i.e., “tying it in with something people can relate to” is missing (“it” refers to your piece of content).

The Importance of Relatability in Content

Creating educational content only has one purpose, the purpose of teaching successful strategies that one can implement themselves in their marketing campaigns and get results. But only providing information with the sole purpose of helping out others, will not work in 2024.

To stand out from the sea of informational content, you need to craft content that can resonate with your readers easily. Industry leaders also believe that the key to engaging content pieces is not facts and figures, but rather a more human touch that people automatically relate to and engage with.

What does relatable content do?

Relatable content is crafted by keeping in mind a specific target audience. As people love to be heard and seen, it is crucial to present scenarios in which your target audience can see themselves. Only then they will be able to relate and thereby engage more.

Relatable content basically evokes emotions that act as a foundation for a stronger relationship between your brand and your audience. Be it an anecdote or a similar struggle as your reader or a story of navigating challenges, emotions create a sense of relevance and a psychological connection within your readers that builds long-term trust and credibility.

Why Purely Educational Content is not engaging?

• Overloading information: Educational content often bombards readers with too much information. Though it is necessary to provide valuable data to your audience for their benefit, offering long-form information at a stretch can overwhelm your readers, making them not engage with your content at all. With loads of advice, they tend to be confused while taking action.
• Lack of practical application: No matter how realistic your advice may appear, if you are not offering actionable steps or examples that your audience can relate to, your content is bound to fail in influencing people to take action. Without a clear vision, your advice will appear as a boring theory and unachievable by anyone.

How to Make Your Content Relatable

Using real examples

You will directly connect with someone who has done the same thing that you desired or wanted to do. Right. This is why including real-life examples of people who have followed your advice and got results will work the best as relatable content. This not only illustrates the practical application but also demonstrates the potential benefits for your readers.

For example, if you’re offering advice on losing weight only through diet, share a case study of a professional who lost their weight using your tips.

Personal anecdotes

Personal anecdotes are another great way to create relevance within your reader’s mind. When you share your own journey, the challenges you faced, how you overcame them, your experiences, and how you got success, your audience connects with you more. They will comprehend that you have already walked the path that they want to take now, hence learning from you would be their best decision.

For example, Neil Patel often shares his own experiences in marketing campaigns which makes his advice more credible and relatable.

Emotional connection

People tend to remember and care about something more when it makes them feel emotional. Whether it’s fun or relatable or inspiring or hope or empathy, it increases the chances of your readers not only engaging with your content but also taking action. Big players in the industry use storytelling format to create an emotional connection with their loyal audience.

For example, instead of just listing the benefits of a healthy diet, share a story about someone who transformed their life through better nutrition.

The Role of Stats and Proof in getting people to take action

Only relatable advice that has no proof or stat to back it up will not work for you for long. Showing people what they should do, backed up with an interesting stat or data that makes it more appealing, will encourage people to take action on it. For example, if you give advice on the benefits of exercise, include statistics on how bare minimum but regular physical activity can improve physical health.

Visual content like graphics, charts, or infographics can make content easily memorable. For example, a graph showing the correlation between exercise frequency and mental well-being can create appealing content that encourages people to adopt a regular fitness routine.

How to Encourage Action?

Clear Call To Action: Provide people with a “list of stuff they should do”. In order to encourage action, incorporating clear Calls To Action is also necessary. It shows you are guiding your readers to take the next steps as follows.

For example, if your blog post is about improving time management, end with a CTA like, “Download our free time management worksheet to organize your day more effectively.”

Step-by-step guides: These types of guides show which action to take and how. It acts as a bridge between knowledge and action. Here you can break down complex processes into easy steps.

For example, if you’re offering SEO tips, provide a checklist of actions to optimize a website.

Interactive Content: Quiz, poll, survey — all are interactive types of content that engage consumers and encourage them to take action.

For example, a quiz on identifying productivity barriers can help readers understand their specific challenges and take appropriate action.

Example of Effective Educational Content

Neil Patel’s blogs are great as an inspiration for crafting engaging educational content. He never forgets to include realistic examples and personal experiences through case studies, guidebooks, and ebooks, which makes his advice more credible and relatable.

FAQs

1. How to create attention-grabbing content?

To grab the attention of your target customers, you need to use catchy hooks at the beginning. Then craft the rest of your content using original examples of the challenges your target audience faces, how your solution helps them deal with those challenges, what massive results they got after following your content, and how you can help them be better at your niche. These relatable posts can easily grab the target consumer’s attention.

2. How to post relatable content?

To create and post relatable content, you need to keep your audience in mind. Address the challenges they face in your niche and what solution they are looking for. Write about these facts in your content. To make this more relatable, include user-generated stuff so that people easily relate to your content and engage actively. Use visual content like graphs, infographics, and gifs, as much as possible and provide examples that match readers’ search intent.

3. Why is emotion good in advertising?

Emotion tends to stick to us for long. It is an emotion that makes a content piece memorable. People form lasting bonds with those things that evoke emotion in them. Then that emotion dominates their mindset before making a buying decision. Whether it is fun, hopeful, sad, emotional, or igniting fear, it forges a direct connection with the audience. Emotion is still considered the most crucial element in advertising content.

Conclusion

This blog emphasizes making content relatable to encourage consumers to engage and take action as the content asks them to. Only informative content makes people feel burdened with lots of theoretical data that they feel like gobbling like that educational syllabus in schools. Instead, show them actionable steps and how others benefitted from your advice, and then they will be more likely to adopt your strategies and follow your path.